TY - JOUR
T1 - Culture and Social Norms
T2 - Development and Application of a Model for Culturally Contextualized Communication Measurement (MC3M)
AU - Liu, Rain W.
AU - Lapinski, Maria K.
AU - Kerr, John M.
AU - Zhao, Jinhua
AU - Bum, Tsering
AU - Lu, Zhi
N1 - Funding Information:
This project would not have been possible without a grant from the Sustainable Michigan Endowed Project at Michigan State University # 2011001. Partial support was provided by the USDA National Institute of Food and Agriculture, Hatch project numbers MICL02244, MICL02173, and MICL02362, and by National Science Foundation Award #SMA-1328503.
Publisher Copyright:
© 2021 Liu, Lapinski, Kerr, Zhao, Bum and Lu.
PY - 2021
Y1 - 2021
N2 - Studies of social norms are common in the communication literature and are increasingly focused on cultural dynamics: studying co-cultural groups within national boundaries or comparing countries. Based on the review of the status quo in cross-cultural measurement development and our years of experience in conducting this research among a co-cultural group, this paper describes a Model for Culturally Contextualized Communication Measurement (MC3M) for intercultural and/or cross-cultural communication research. As an exemplar, we report on a program of research applying the model to develop a culturally derived measurement of social norms and the factors impacting the norm-behavior relationship for members of a unique population group (i.e.,ethnically Tibetan pastoralists in Western China). The results provide preliminary evidence for the construct validity and reliability of the culturally derived measurements. The implications, benefits, and shortcomings of the MC3M model are discussed. Recommendations for advancing both conceptual and measurement refinement in intercultural and cross-cultural communication research are provided.
AB - Studies of social norms are common in the communication literature and are increasingly focused on cultural dynamics: studying co-cultural groups within national boundaries or comparing countries. Based on the review of the status quo in cross-cultural measurement development and our years of experience in conducting this research among a co-cultural group, this paper describes a Model for Culturally Contextualized Communication Measurement (MC3M) for intercultural and/or cross-cultural communication research. As an exemplar, we report on a program of research applying the model to develop a culturally derived measurement of social norms and the factors impacting the norm-behavior relationship for members of a unique population group (i.e.,ethnically Tibetan pastoralists in Western China). The results provide preliminary evidence for the construct validity and reliability of the culturally derived measurements. The implications, benefits, and shortcomings of the MC3M model are discussed. Recommendations for advancing both conceptual and measurement refinement in intercultural and cross-cultural communication research are provided.
KW - cross-cultural communication
KW - culturally derived measures
KW - measurement validation
KW - social norms
KW - unique populations
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U2 - 10.3389/fcomm.2021.770513
DO - 10.3389/fcomm.2021.770513
M3 - Article
AN - SCOPUS:85124046065
VL - 6
JO - Frontiers in Communication
JF - Frontiers in Communication
SN - 2297-900X
M1 - 770513
ER -