Creating Long-Term Marketing Health

Robert F. Lusch

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


CMOs must champion the message and argue that marketing is an asset.

Original languageEnglish (US)
Pages (from-to)17
Number of pages1
JournalMarketing Management
Issue number1
StatePublished - Mar 2000
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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