Abstract
This article argues that the recent doctorate in marketing must create a successful career for himself-that others won't make things happen, but that the new graduate must make things happen. research and service.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 2-6 |
| Number of pages | 5 |
| Journal | Journal of Marketing Education |
| Volume | 4 |
| Issue number | 1 |
| DOIs | |
| State | Published - Apr 1982 |
| Externally published | Yes |
ASJC Scopus subject areas
- Education
- Marketing
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