Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing

Robert F. Lusch

doi:10.1177/027347538200400102

Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing

Robert F. Lusch

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

This article argues that the recent doctorate in marketing must create a successful career for himself-that others won't make things happen, but that the new graduate must make things happen. research and service.

Original language	English (US)
Pages (from-to)	2-6
Number of pages	5
Journal	Journal of Marketing Education
Volume	4
Issue number	1
DOIs	https://doi.org/10.1177/027347538200400102
State	Published - Apr 1982
Externally published	Yes

ASJC Scopus subject areas

Education
Marketing

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10.1177/027347538200400102

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Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing

Abstract

ASJC Scopus subject areas

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