TY - JOUR
T1 - Corporate digital responsibility
AU - Lobschat, Lara
AU - Mueller, Benjamin
AU - Eggers, Felix
AU - Brandimarte, Laura
AU - Diefenbach, Sarah
AU - Kroschke, Mirja
AU - Wirtz, Jochen
N1 - Publisher Copyright:
© 2019 The Authors
PY - 2021/1
Y1 - 2021/1
N2 - We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR compliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.
AB - We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR compliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.
KW - Corporate digital responsibility (CDR)
KW - Data
KW - Digital technologies
KW - Ethics
KW - Organizational culture
KW - Privacy
UR - http://www.scopus.com/inward/record.url?scp=85075898707&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85075898707&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2019.10.006
DO - 10.1016/j.jbusres.2019.10.006
M3 - Article
AN - SCOPUS:85075898707
SN - 0148-2963
VL - 122
SP - 875
EP - 888
JO - Journal of Business Research
JF - Journal of Business Research
ER -