Contrasting rhetorics/contrasting cultures: Why contrastive rhetoric needs a better conceptualization of culture

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101 Scopus citations

Abstract

This paper deals with an underdeveloped notion in the EAP sub-discipline of contrastive rhetoric: culture. It argues that a better conceptualization of contrastive rhetoric needs to include a better conceptualization of culture. After engaging with the complex question "What is culture?" the paper moves on to consider four sets of current issues regarding the concept of culture: (1) received culture versus postmodern culture versus cultural studies culture; (2) culture as product versus culture as process; (3) culture in the head versus culture in the world; and (4) big culture versus small culture. The paper then ends with a call for greater attention to the culture concept in contrastive rhetoric studies.

Original languageEnglish (US)
Pages (from-to)277-289
Number of pages13
JournalJournal of English for Academic Purposes
Volume3
Issue number4 SPEC.ISS.
DOIs
StatePublished - Oct 2004
Externally publishedYes

Keywords

  • Contrastive rhetoric
  • Culture
  • EAP
  • Globalization
  • Identity
  • Postmodern

ASJC Scopus subject areas

  • Language and Linguistics
  • Education
  • Linguistics and Language

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