Consuming the idea of the brand

Sidney J. Levy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
PublisherTaylor and Francis
Number of pages9
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
StatePublished - May 25 2017
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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