Consuming the idea of the brand

Sidney J. Levy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Contemporary Consumer Culture Theory
Publisher	Taylor and Francis
Pages	50-58
Number of pages	9
ISBN (Electronic)	9781317190530
ISBN (Print)	9781138680562
DOIs	https://doi.org/10.4324/9781315563947
State	Published - May 25 2017
Externally published	Yes

ASJC Scopus subject areas

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