| Original language | English (US) |
|---|---|
| Pages (from-to) | 620-627 |
| Number of pages | 8 |
| Journal | Journal of Consumer Research |
| Volume | 46 |
| Issue number | 3 |
| DOIs | |
| State | Published - Oct 1 2019 |
ASJC Scopus subject areas
- Business and International Management
- Anthropology
- Arts and Humanities (miscellaneous)
- Economics and Econometrics
- Marketing