Original language | English (US) |
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Pages (from-to) | 620-627 |
Number of pages | 8 |
Journal | Journal of Consumer Research |
Volume | 46 |
Issue number | 3 |
DOIs | |
State | Published - Oct 1 2019 |
ASJC Scopus subject areas
- Business and International Management
- Anthropology
- Arts and Humanities (miscellaneous)
- Economics and Econometrics
- Marketing