It is just such an approach, drawn from such a mythical repository, that Stephanie Meyer, the author of The Twilight Saga, employs. Her media narratives (four novels, three feature films, with another in production and one in planning) play on consumers’ primordial fears and desires, deploying mythical characters (vampires, werewolves, gods/goddesses) who are represented from cultural memory and redrawn in the contemporary world(s) of the reader.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)