Consuming Spirituality and the Spirituality of Consuming Media Narratives: Why Vampirism, Why Twilight, Why Now?

Margo Buchanan-Oliver; Hope Jensen Schau

doi:10.4324/9780203106235-14

Consuming Spirituality and the Spirituality of Consuming Media Narratives: Why Vampirism, Why Twilight, Why Now?

Margo Buchanan-Oliver, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

It is just such an approach, drawn from such a mythical repository, that Stephanie Meyer, the author of The Twilight Saga, employs. Her media narratives (four novels, three feature films, with another in production and one in planning) play on consumers’ primordial fears and desires, deploying mythical characters (vampires, werewolves, gods/goddesses) who are represented from cultural memory and redrawn in the contemporary world(s) of the reader.

Original language	English (US)
Title of host publication	Consumption and Spirituality
Publisher	Taylor and Francis
Pages	81-93
Number of pages	13
ISBN (Electronic)	9781136257063
ISBN (Print)	9780415889117
DOIs	https://doi.org/10.4324/9780203106235-14
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business, Management and Accounting

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10.4324/9780203106235-14

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Consuming Spirituality and the Spirituality of Consuming Media Narratives: Why Vampirism, Why Twilight, Why Now?

Abstract

ASJC Scopus subject areas

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