Consuming Spirituality and the Spirituality of Consuming Media Narratives: Why Vampirism, Why Twilight, Why Now?

Margo Buchanan-Oliver, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

It is just such an approach, drawn from such a mythical repository, that Stephanie Meyer, the author of The Twilight Saga, employs. Her media narratives (four novels, three feature films, with another in production and one in planning) play on consumers’ primordial fears and desires, deploying mythical characters (vampires, werewolves, gods/goddesses) who are represented from cultural memory and redrawn in the contemporary world(s) of the reader.

Original languageEnglish (US)
Title of host publicationConsumption and Spirituality
PublisherTaylor and Francis
Pages81-93
Number of pages13
ISBN (Electronic)9781136257063
ISBN (Print)9780415889117
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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