Consumers' experience of brand withdrawal: Unfolding consumption bereavement theory

Cristel Antonia Russell, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Strong Brands, Strong Relationships
Publisher	Taylor and Francis Inc.
Pages	263-282
Number of pages	20
ISBN (Electronic)	9781317662341
ISBN (Print)	9781138786820
DOIs	https://doi.org/10.4324/9781315767079
State	Published - Jun 12 2015

ASJC Scopus subject areas

@inbook{91b7b3f0cfe04aa5a7d85102ff078ddc,

title = "Consumers' experience of brand withdrawal: Unfolding consumption bereavement theory",

author = "Russell, {Cristel Antonia} and Schau, {Hope Jensen}",

year = "2015",

month = jun,

day = "12",

doi = "10.4324/9781315767079",

language = "English (US)",

isbn = "9781138786820",

pages = "263--282",

booktitle = "Strong Brands, Strong Relationships",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Consumers' experience of brand withdrawal

T2 - Unfolding consumption bereavement theory

AU - Russell, Cristel Antonia

AU - Schau, Hope Jensen

PY - 2015/6/12

Y1 - 2015/6/12

UR - http://www.scopus.com/inward/record.url?scp=84942878743&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84942878743&partnerID=8YFLogxK

U2 - 10.4324/9781315767079

DO - 10.4324/9781315767079

M3 - Chapter

AN - SCOPUS:84942878743

SN - 9781138786820

SP - 263

EP - 282

BT - Strong Brands, Strong Relationships

PB - Taylor and Francis Inc.

ER -