| Original language | English (US) |
|---|---|
| Pages (from-to) | 193-197 |
| Number of pages | 5 |
| Journal | Journal of the Association for Consumer Research |
| Volume | 1 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 1 2016 |
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics
- Marketing