Original language | English (US) |
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Pages (from-to) | 193-197 |
Number of pages | 5 |
Journal | Journal of the Association for Consumer Research |
Volume | 1 |
Issue number | 2 |
DOIs | |
State | Published - Apr 1 2016 |
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics
- Marketing