Consumer behavior in accumulating household financial assets

Edward F. Stafford, Jack J. Kasulis, Robert F. Lusch

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


The acquisition of household financial assets by married couples are examined. Guttman scalogram analysis is used to develop and evaluate the reproducibility of the derived accumulation scales. To test the reliability of the findings, split halves and longitudinal analyses are conducted. In addition, financial asset patterns are examined across three age segments. Finally, some implications for future consumer research on financial assets are suggested.

Original languageEnglish (US)
Pages (from-to)397-417
Number of pages21
JournalJournal of Business Research
Issue number4
StatePublished - Dec 1982

ASJC Scopus subject areas

  • Marketing


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