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Consumer acceptance of service bundles: An empirical investigation in the context of broadband triple play
Oliver Schilke
, Bernd W. Wirtz
Research output
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Contribution to journal
›
Article
›
peer-review
33
Scopus citations
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Keyphrases
Consumer Acceptance
100%
Service Bundles
100%
Triple Play
100%
Behavioral Intention
33%
Intention to Use
33%
Questionnaire Response
33%
Service Characteristics
33%
Broadband Internet Access
33%
Customer Value
33%
Managerial Values
33%
Internet TV
33%
Information Integration Theory
33%
Value Concept
33%
Academic Values
33%
Increased Revenue
33%
IP Telephony
33%
Bundled Services
33%
Service Knowledge
33%
Computer Science
Internet Access
100%
Internet Telephony
100%
Information Integration
100%
Behavioral Intention
100%
Customer Value
100%
Social Sciences
Consumer Acceptance
100%
TV
33%
Telephony
33%
Economics, Econometrics and Finance
Customer Value
100%