@inbook{fa0d58d8eb07408ea39749ec5231d817,
title = "Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing{\textquoteright}s Effect on Firm Performance",
abstract = "This study sheds new light on the performance implications of corporate social responsibility by investigating its interactive effect with marketing capabilities and competitive intensity on firm performance. We argue that in environments where competitive intensity is high rather than low, marketing capabilities have a stronger positive relationship with firm performance when CSR is high rather than low. Based on survey data from Germany, the US, China, and Hong Kong and regression analyses with three-way interaction terms, we find support for our position. The results underscore the need to move beyond a focus on direct links in seeking to understand the mechanisms and conditions that influence how and when CSR affects firm success.",
keywords = "Corporate Social Responsibility, Interactive Effect, Regression Analysis, Social Responsibility, Survey Data",
author = "Jan Kemper and Martin Reimann and Oliver Schilke and Andreas Engelen and Xuyi Wang and Malte Brettel",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10873-5\_175",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "306",
booktitle = "Developments in Marketing Science",
address = "United States",
}