Competent collaborations

Nancy Nix, Robert Lusch, Zach Zacharia, Wesley Bridges

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

@article{9b87cb4ebcbb475aad6f45805b88f73e,

title = "Competent collaborations",

author = "Nancy Nix and Robert Lusch and Zach Zacharia and Wesley Bridges",

year = "2008",

month = mar,

language = "English (US)",

volume = "17",

pages = "18--24",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Competent collaborations

AU - Nix, Nancy

AU - Lusch, Robert

AU - Zacharia, Zach

AU - Bridges, Wesley

PY - 2008/3

Y1 - 2008/3

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M3 - Article

AN - SCOPUS:41849151472

SN - 1061-3846

VL - 17

SP - 18

EP - 24

JO - Marketing Management

JF - Marketing Management

IS - 2

ER -