| Original language | English (US) |
|---|---|
| Pages (from-to) | 395-405 |
| Number of pages | 11 |
| Journal | International Journal of Advertising |
| Volume | 24 |
| Issue number | 3 |
| DOIs |
|
| State | Published - Jan 2005 |
ASJC Scopus subject areas
- Communication
- Marketing
Research output: Contribution to journal › Comment/debate › peer-review
| Original language | English (US) |
|---|---|
| Pages (from-to) | 395-405 |
| Number of pages | 11 |
| Journal | International Journal of Advertising |
| Volume | 24 |
| Issue number | 3 |
| DOIs |
|
| State | Published - Jan 2005 |