Original language | English (US) |
---|---|
Pages (from-to) | 395-405 |
Number of pages | 11 |
Journal | International Journal of Advertising |
Volume | 24 |
Issue number | 3 |
DOIs |
|
State | Published - Jan 2005 |
ASJC Scopus subject areas
- Communication
- Marketing
John Ford, Les Carlson, Dick Mizerski, Dale L Kunkel
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 395-405 |
Number of pages | 11 |
Journal | International Journal of Advertising |
Volume | 24 |
Issue number | 3 |
DOIs |
|
State | Published - Jan 2005 |