| Original language | English (US) |
|---|---|
| Pages (from-to) | 84 |
| Number of pages | 1 |
| Journal | Advances in Consumer Research |
| Volume | 38 |
| State | Published - 2012 |
| Externally published | Yes |
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics
- Marketing
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