Clouds on a sunny day: The downside of positive mood for goal pursuit

Jordan Etkin, Francine Espinoza, Anastasiya Pocheptsova

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)84
Number of pages1
JournalAdvances in Consumer Research
StatePublished - 2012
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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