Click a bird on it

Indie capitalism is one manifestation of a multidirectional, network-oriented model of the circulation of meaning. Preferences pop up in multiple places and move in multiple directions. Boosters of technology have run with the idea that the Internet will transform daily life, reveling in the hazily celebratory reverie of innovation, novelty, and authenticity. They have posited that the explosion of communication online would create an infinite number of taste cultures, leading to a market characterized by a long tail with positive economic results. Online it seems no minutia of daily life is safe from meticulous investigation and debate. The always-on pace of information technology amplified media's ability to interpret and translate trends for the average person. Blogs were particularly suited to communicating information about the visual qualities of design trends and about the meanings that lay beneath.