Children's Television Advertising in the Multichannel Environment

Dale L Kunkel; Walter Gantz

doi:10.1111/j.1460-2466.1992.tb00803.x

Children's Television Advertising in the Multichannel Environment

Dale L Kunkel
, Walter Gantz

Communication

Research output: Contribution to journal › Article › peer-review

109 Scopus citations

Original language	English (US)
Pages (from-to)	134-152
Number of pages	19
Journal	Journal of Communication
Volume	42
Issue number	3
DOIs	https://doi.org/10.1111/j.1460-2466.1992.tb00803.x
State	Published - Sep 1992

ASJC Scopus subject areas

Communication
Language and Linguistics
Linguistics and Language

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10.1111/j.1460-2466.1992.tb00803.x

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title = "Children's Television Advertising in the Multichannel Environment",

author = "Kunkel, \{Dale L\} and Walter Gantz",

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AU - Gantz, Walter

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Children's Television Advertising in the Multichannel Environment

ASJC Scopus subject areas

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