Characterizing Interpersonal Influence for Grassland Conservation Behaviours in a Unique Population

Interpersonal communication can influence the decisions people make about engaging in conservation behaviours. In-depth interviews with Tibetan pastoralists serve as the basis for examining interpersonal communication patterns and sources of interpersonal influence about grassland conservation behaviours. Herding and family groups are key collectives; salient sources of information vary across types of information. Salient individuals are those with credibility and means control: community leaders, elders, veterinarians, and government officials. Explicit information about conservation comes from religious leaders. The findings have significant implications for understanding the function and nature of interpersonal influence in unique population groups regarding conservation actions.