TY - GEN
T1 - Characterization of online auctions
T2 - 2007 Latin American Web Conference, LA-WEB 2007
AU - Pereira, A.
AU - Rocha, L.
AU - Mourao, F.
AU - Meira, W.
AU - Goes, P.
PY - 2007
Y1 - 2007
N2 - Online auctions have become a major electronic commerce channel in terms of revenue, reaching an enormous and very diverse population of participants all over the world. Modeling the factors that drive the dynamics of an auction, that is, the interactions that happen during its negotiation, is crucial to improve the customer experience for both sellers and buyers. Auction dynamics can be seen as complex and non-isolated interactions, where successive interactions become a 1oop-feedback mechanism. In what we call reactivity, the user behavior affects the auction negotiation and vice-versa. In this work, we develop a characterization approach for online auctions to capture the reactivity concept. Using the characterization, we are able to model both auction negotiation patterns and bidding behavior and correlate them. Our approach is novel, and the results start to shed light into measuring reactivity in online auctions. Our aim is to explain how the auction negotiation affects the bidders' behavior and vice-versa, and to relate the correlation auction pattern - bidding behavior to outcome measures.
AB - Online auctions have become a major electronic commerce channel in terms of revenue, reaching an enormous and very diverse population of participants all over the world. Modeling the factors that drive the dynamics of an auction, that is, the interactions that happen during its negotiation, is crucial to improve the customer experience for both sellers and buyers. Auction dynamics can be seen as complex and non-isolated interactions, where successive interactions become a 1oop-feedback mechanism. In what we call reactivity, the user behavior affects the auction negotiation and vice-versa. In this work, we develop a characterization approach for online auctions to capture the reactivity concept. Using the characterization, we are able to model both auction negotiation patterns and bidding behavior and correlate them. Our approach is novel, and the results start to shed light into measuring reactivity in online auctions. Our aim is to explain how the auction negotiation affects the bidders' behavior and vice-versa, and to relate the correlation auction pattern - bidding behavior to outcome measures.
UR - http://www.scopus.com/inward/record.url?scp=47849131943&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=47849131943&partnerID=8YFLogxK
U2 - 10.1109/LAWEB.2007.4383164
DO - 10.1109/LAWEB.2007.4383164
M3 - Conference contribution
AN - SCOPUS:47849131943
SN - 0769530087
SN - 9780769530086
T3 - Proceedings - 2007 Latin American Web Conference, LA-WEB 2007
SP - 100
EP - 109
BT - Proceedings - 2007 Latin American Web Conference, LA-WEB 2007
Y2 - 31 October 2007 through 2 November 2007
ER -