Challenges in Measuring Corporate Reputation

Sabrina Helm, Christian Klode

Research output: Chapter in Book/Report/Conference proceedingChapter

17 Scopus citations

Abstract

In the second chapter, Helm and Klode describe the “Challenges in Measuring Corporate Reputation” which most communication professionals should be aware of when selecting a measurement tool. The authors expand on the pros and cons of single versus multiple-item measurement concepts, discuss formative versus reflective models, and evaluate the benefits of low and higher order factors. In a second part, Helm and Klode introduce common measurement tools used both by practitioners and in academia and discuss the need for nonstandardized tools.

Original languageEnglish (US)
Title of host publicationManagement for Professionals
PublisherSpringer Nature
Pages99-110
Number of pages12
DOIs
StatePublished - 2011
Externally publishedYes

Publication series

NameManagement for Professionals
VolumePart F381
ISSN (Print)2192-8096
ISSN (Electronic)2192-810X

Keywords

  • Corporate Reputation
  • High Order Factor
  • Measurement Model
  • Stakeholder Group
  • Structural Equation Modeling Model

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Economics, Econometrics and Finance (miscellaneous)
  • Finance

Fingerprint

Dive into the research topics of 'Challenges in Measuring Corporate Reputation'. Together they form a unique fingerprint.

Cite this