@inbook{b198fe4dd9bd43dfb3a6c9fb92fcf82f,
title = "Challenges in Measuring Corporate Reputation",
abstract = "In the second chapter, Helm and Klode describe the “Challenges in Measuring Corporate Reputation” which most communication professionals should be aware of when selecting a measurement tool. The authors expand on the pros and cons of single versus multiple-item measurement concepts, discuss formative versus reflective models, and evaluate the benefits of low and higher order factors. In a second part, Helm and Klode introduce common measurement tools used both by practitioners and in academia and discuss the need for nonstandardized tools.",
keywords = "Corporate Reputation, High Order Factor, Measurement Model, Stakeholder Group, Structural Equation Modeling Model",
author = "Sabrina Helm and Christian Klode",
note = "Publisher Copyright: {\textcopyright} 2011, Springer-Verlag Berlin Heidelberg.",
year = "2011",
doi = "10.1007/978-3-642-19266-1_11",
language = "English (US)",
series = "Management for Professionals",
publisher = "Springer Nature",
pages = "99--110",
booktitle = "Management for Professionals",
address = "United States",
}