Broadcasters’ License Renewal Claims Regarding Children’s Educational Programming

Dale L Kunkel, Julie Canepa

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


This research examined 48 stations seeking FCC license renewal in 7 992 and assessed their efforts to fulfill the programming requirements of the Children’s Television Act of 7 990. The study found that stations reported a weekly average of roughly three and a half hours of educational programming specifically designed for children, although many of the programs claimed were of questionable educational value. Many stations evidenced shortcomings in either correctly completing their renewal applications and/or properly satisfying their programming obligations. The data are interpreted as demonstrating inadequate performance by broadcasters in response to the new legislative requirements.

Original languageEnglish (US)
Pages (from-to)397-416
Number of pages20
JournalJournal of Broadcasting & Electronic Media
Issue number4
StatePublished - Sep 1994

ASJC Scopus subject areas

  • Communication


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