Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu, Qi Sun

Research output: Contribution to journalArticlepeer-review

30 Scopus citations

Fingerprint

Dive into the research topics of 'Branding Cultural Products in International Markets: A Study of Hollywood Movies in China'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance