Fingerprint
Dive into the research topics of 'Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels
Research output: Contribution to journal › Article › peer-review
1
Scopus
citations