Fingerprint
Dive into the research topics of 'Brand afterlife: Transference to alternate brands following corporate failure'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Brand afterlife: Transference to alternate brands following corporate failure
Cristel Antonia Russell, Hope Jensen Schau, Paul Bliese
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations