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Boycott or Buycott: The Aftermath of Corporate Activism

Research output: Contribution to journal › Article › peer-review

Original languageEnglish (US)
Pages (from-to)32-37
Number of pages6
JournalNIM Marketing Intelligence Review
Volume13
Issue number2
DOIs
StatePublished - Nov 1 2021

Keywords

  • Boycott
  • Buycott
  • Corporate Activism
  • Socio-Political Risks

ASJC Scopus subject areas

  • Marketing

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