Boycott or Buycott: The Aftermath of Corporate Activism

Nooshin L. Warren

doi:10.2478/nimmir-2021-0014

Boycott or Buycott: The Aftermath of Corporate Activism

Nooshin L. Warren

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	32-37
Number of pages	6
Journal	NIM Marketing Intelligence Review
Volume	13
Issue number	2
DOIs	https://doi.org/10.2478/nimmir-2021-0014
State	Published - Nov 1 2021

Keywords

Boycott
Buycott
Corporate Activism
Socio-Political Risks

ASJC Scopus subject areas

Marketing

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10.2478/nimmir-2021-0014

Cite this

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journal = "NIM Marketing Intelligence Review",

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KW - Boycott

KW - Buycott

KW - Corporate Activism

KW - Socio-Political Risks

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M3 - Article

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EP - 37

JO - NIM Marketing Intelligence Review

JF - NIM Marketing Intelligence Review

IS - 2

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Boycott or Buycott: The Aftermath of Corporate Activism

Keywords

ASJC Scopus subject areas

Access to Document

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