Barriers to marketing becoming what it might be: Individual vs. Community costs

Robert F. Lusch

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	317-321
Number of pages	5
Journal	Journal of the Academy of Marketing Science
Volume	20
Issue number	4
DOIs	https://doi.org/10.1007/BF02725207
State	Published - Sep 1992
Externally published	Yes

ASJC Scopus subject areas

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