Apportioned commodity fetishism and the transformative power of game studies

Ken S. McAllister, Judd Ethan Ruggill, Tobias Conradi, Steven Conway, Jennifer de Winter, Chris Hanson, Carly A. Kocurek, Kevin A. Moberly, Randy Nichols, Rolf F. Nohr

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


This chapter explores the ways in which the field of Game Studies helps shape popular understandingsof player, play, and game, and specifically how the field alters the conceptual, linguistic, and discursiveapparatuses that gamers use to contextualize, describe, and make sense of their experiences. The chapterdeploys the concept of apportioned commodity fetishism to analyze the phenomena of discourse aspractice, persona, the vagaries of game design, recursion, lexical formation, institutionalization, systemsof self-effectiveness, theory as anti-theory, and commodification.

Original languageEnglish (US)
Title of host publicationExamining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives
PublisherIGI Global
Number of pages28
ISBN (Electronic)9781522502623
ISBN (Print)1522502610, 9781522502616
StatePublished - Jun 20 2016

ASJC Scopus subject areas

  • General Computer Science


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