TY - JOUR
T1 - Appearance Framing versus Health Framing of Health Advice
T2 - Assessing the Effects of a YouTube Channel for Adolescent Girls
AU - Aubrey, Jennifer Stevens
AU - Speno, Ashton Gerding
AU - Gamble, Hilary
N1 - Funding Information:
The authors gratefully acknowledge a grant by the National Communication Association?s Advancing the Discipline program that supported this project.
Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.
PY - 2020/2/23
Y1 - 2020/2/23
N2 - The present experimental study tested the effects of appearance framing of health advice on adolescent girls’ state self-objectification, appearance anxiety, and preference for appearance-enhancing products. The stimuli consisted of informative YouTube-style videos about doing yoga, drinking water, or using sunscreen, and these videos were either appearance-framed (experimental condition) or health-framed (control condition). In total, 154 adolescent girls (Mage = 15.67, SD = 1.07) participated in the experiment. The effect of appearance-framed videos on state self-objectification scores was moderated by age, such that the effect of viewing the appearance-framed videos positively predicted state self-objectification among the younger adolescents. In addition, self-objectification mediated the effect of condition on appearance anxiety and on their appearance-enhancing product preferences, again with the predicted effects supported for the younger adolescents in the sample.
AB - The present experimental study tested the effects of appearance framing of health advice on adolescent girls’ state self-objectification, appearance anxiety, and preference for appearance-enhancing products. The stimuli consisted of informative YouTube-style videos about doing yoga, drinking water, or using sunscreen, and these videos were either appearance-framed (experimental condition) or health-framed (control condition). In total, 154 adolescent girls (Mage = 15.67, SD = 1.07) participated in the experiment. The effect of appearance-framed videos on state self-objectification scores was moderated by age, such that the effect of viewing the appearance-framed videos positively predicted state self-objectification among the younger adolescents. In addition, self-objectification mediated the effect of condition on appearance anxiety and on their appearance-enhancing product preferences, again with the predicted effects supported for the younger adolescents in the sample.
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U2 - 10.1080/10410236.2018.1564955
DO - 10.1080/10410236.2018.1564955
M3 - Article
C2 - 30648450
AN - SCOPUS:85060164525
SN - 1041-0236
VL - 35
SP - 384
EP - 394
JO - Health Communication
JF - Health Communication
IS - 3
ER -