An Interactive Session with Top Reviewers

Charles Ingene, Bulent Mengüç, Linda Price

Research output: Chapter in Book/Report/Conference proceedingChapter


This session will address the complexities of getting your work accepted by major marketing journals, with special attention on ways that reviewers read, think about, and assess manuscripts. Three of the profession’s top reviewers will give short presentations on their approaches – while distinct in detail, there are critical overlaps. Their diversities and their commonalities need to be understood by faculty who want to publish in A-level (or even B-level) journals, for reviewers are the “first line of defense” against poor scholarship appearing in print. (As humans, we prefer to review well-written, insightful manuscripts that we can help polish to a publishable form. Hopefully this session will get all of us closer to our preferences.)

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages2
StatePublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


  • Business Research
  • Consumer Research
  • Personal Selling
  • Publishable Form
  • Short Presentation

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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