An empirical examination of the dimensionality of power in a channel of distribution

Robert F. Lusch

doi:10.1007/BF02722066

An empirical examination of the dimensionality of power in a channel of distribution

Robert F. Lusch

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Abstract

The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power is not the preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.

Original language	English (US)
Pages (from-to)	361-368
Number of pages	8
Journal	Journal of the Academy of Marketing Science
Volume	5
Issue number	4
DOIs	https://doi.org/10.1007/BF02722066
State	Published - Sep 1977
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02722066

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An empirical examination of the dimensionality of power in a channel of distribution

Abstract

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