Abstract
An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.
| Original language | English (US) |
|---|---|
| Title of host publication | A Twenty-First Century Guide to Aldersonian Marketing Thought |
| Publisher | Springer US |
| Pages | 275-281 |
| Number of pages | 7 |
| ISBN (Print) | 0387261753, 9780387261751 |
| DOIs | |
| State | Published - 2006 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting