Alderson, sessions and the 1950s manager

Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Original languageEnglish (US)
Title of host publicationA Twenty-First Century Guide to Aldersonian Marketing Thought
PublisherSpringer US
Number of pages7
ISBN (Print)0387261753, 9780387261751
StatePublished - 2006
Externally publishedYes

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting


Dive into the research topics of 'Alderson, sessions and the 1950s manager'. Together they form a unique fingerprint.

Cite this