TY - JOUR
T1 - Age identification, social identity gratifications, and television viewing
AU - Harwood, Jake
PY - 1999
Y1 - 1999
N2 - The relationship between social identity and television viewing gratifications is investigated. Focusing on age group identity, initial evidence for the reliability and validity of an age identity gratifications scale is provided. Among young adults, the scale predicts age identification and television viewing. Young adults' selection of shows featuring young characters leads to increased age group identification. Findings are discussed in terms of uses and gratifications and social identity theory. Future research directions are outlined.
AB - The relationship between social identity and television viewing gratifications is investigated. Focusing on age group identity, initial evidence for the reliability and validity of an age identity gratifications scale is provided. Among young adults, the scale predicts age identification and television viewing. Young adults' selection of shows featuring young characters leads to increased age group identification. Findings are discussed in terms of uses and gratifications and social identity theory. Future research directions are outlined.
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U2 - 10.1080/08838159909364479
DO - 10.1080/08838159909364479
M3 - Article
AN - SCOPUS:0040725264
SN - 0883-8151
VL - 43
SP - 123
EP - 136
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 1
ER -