Age identification, social identity gratifications, and television viewing

Research output: Contribution to journalArticlepeer-review

165 Scopus citations


The relationship between social identity and television viewing gratifications is investigated. Focusing on age group identity, initial evidence for the reliability and validity of an age identity gratifications scale is provided. Among young adults, the scale predicts age identification and television viewing. Young adults' selection of shows featuring young characters leads to increased age group identification. Findings are discussed in terms of uses and gratifications and social identity theory. Future research directions are outlined.

Original languageEnglish (US)
Pages (from-to)123-136
Number of pages14
JournalJournal of Broadcasting and Electronic Media
Issue number1
StatePublished - 1999

ASJC Scopus subject areas

  • Communication


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