@inproceedings{88d12ac6779f40278d9abd2bc69ea0d7,
title = "Affective and Non-affective Meaning in Words and Pictures",
abstract = "When people see a snake, they are likely to activate both affective information (e.g., dangerous) and non-affective information (e.g., animal). According to the Affective Primacy Hypothesis, the affective information has priority, and its activation can precede identification of the ontological category of a stimulus. Alternatively, according to the Cognitive Primacy Hypothesis, perceivers must know what they are looking at before they can make an affective judgment about it. We propose that neither hypothesis holds at all times. In two experiments, we show that the relative speed with which affective and non-affective information gets activated by words and pictures depends upon the contexts in which the stimuli are processed. These data support a view according to which words and pictures do not “have” meanings; rather, they are cues to activate patterns of stored knowledge, the specifics of which are co-determined by the item itself and the context in which it occurs.",
keywords = "ad hoc cognition, affective primacy, affective priming, cognitive primacy, context, emotion, task set inertia",
author = "Lai, {Vicky Tzuyin} and Peter Hagoort and Daniel Casasanto",
note = "Funding Information: We thank the research assistants in the Neurobiology of Language Group at the Max Planck Institute of Psycholinguistics, Nijmegen. Research supported in part by a grant from the Junta de Andaluc{\'i}a (P09-SEJ-4772) and a McDonnell Scholar Award to DC. Publisher Copyright: {\textcopyright} CogSci 2011.; 33rd Annual Meeting of the Cognitive Science Society: Expanding the Space of Cognitive Science, CogSci 2011 ; Conference date: 20-07-2011 Through 23-07-2011",
year = "2011",
language = "English (US)",
series = "Expanding the Space of Cognitive Science - Proceedings of the 33rd Annual Meeting of the Cognitive Science Society, CogSci 2011",
publisher = "The Cognitive Science Society",
pages = "390--395",
editor = "Laura Carlson and Christoph Hoelscher and Shipley, {Thomas F.}",
booktitle = "Expanding the Space of Cognitive Science - Proceedings of the 33rd Annual Meeting of the Cognitive Science Society, CogSci 2011",
}