Abstract
This article discusses the history of the concept of adaptive aspirations, drawing on the origins of the term in the work on firm behaviour by Cyert and March. It discusses the fact that the process of adaptive aspirations is dynamic rather than static, drawing on the experience of organizations during a particular time period to formulate its future behaviour. There is discussion of the implications of this approach for the future of research and behavioural strategies, and a concluding section supplies some areas for future study in this area.
| Original language | English (US) |
|---|---|
| Title of host publication | The Palgrave Encyclopedia of Strategic Management |
| Publisher | Springer Science+Business Media |
| Pages | 14-19 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781137007728 |
| ISBN (Print) | 9781137491909 |
| DOIs | |
| State | Published - Jan 1 2018 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Social Sciences