A tale of tales: The apple newton narratives

Hope Jensen Schau; Albert M. Muñiz

doi:10.1080/09652540500511255

A tale of tales: The apple newton narratives

Hope Jensen Schau
, Albert M. Muñiz

Marketing

Research output: Contribution to journal › Article › peer-review

31 Scopus citations

Original language	English (US)
Pages (from-to)	19-33
Number of pages	15
Journal	Journal of Strategic Marketing
Volume	14
Issue number	1
DOIs	https://doi.org/10.1080/09652540500511255
State	Published - 2006

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1080/09652540500511255

Cite this

@article{ce1b0d16193d47f0bbe52311cc24e484,

title = "A tale of tales: The apple newton narratives",

author = "\{Jensen Schau\}, Hope and Mu{\~n}iz, \{Albert M.\}",

year = "2006",

doi = "10.1080/09652540500511255",

language = "English (US)",

volume = "14",

pages = "19--33",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - A tale of tales

T2 - The apple newton narratives

AU - Jensen Schau, Hope

AU - Muñiz, Albert M.

PY - 2006

Y1 - 2006

UR - https://www.scopus.com/pages/publications/84988569555

UR - https://www.scopus.com/pages/publications/84988569555#tab=citedBy

U2 - 10.1080/09652540500511255

DO - 10.1080/09652540500511255

M3 - Article

AN - SCOPUS:84988569555

SN - 0965-254X

VL - 14

SP - 19

EP - 33

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 1

ER -

A tale of tales: The apple newton narratives

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this