A tale of tales: The apple newton narratives

Hope Jensen Schau; Albert M. Muñiz

doi:10.1080/09652540500511255

A tale of tales: The apple newton narratives

Hope Jensen Schau, Albert M. Muñiz

Marketing

Research output: Contribution to journal › Article › peer-review

30 Scopus citations

Original language	English (US)
Pages (from-to)	19-33
Number of pages	15
Journal	Journal of Strategic Marketing
Volume	14
Issue number	1
DOIs	https://doi.org/10.1080/09652540500511255
State	Published - 2006

ASJC Scopus subject areas

Strategy and Management
Marketing

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10.1080/09652540500511255

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title = "A tale of tales: The apple newton narratives",

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A tale of tales: The apple newton narratives

ASJC Scopus subject areas

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