A systematic assessment of potential international strategic alliance partners

Michael G. Harvey; Robert F. Lusch

doi:10.1016/0969-5931(95)00005-K

A systematic assessment of potential international strategic alliance partners

Michael G. Harvey, Robert F. Lusch

Research output: Contribution to journal › Article › peer-review

39 Scopus citations

Abstract

With the rapid acceleration of global strategic alliances, the time has come and the need has arisen for a more systematic way to find and evaluate potential alliance partners. This research develops a three stage decision process to help maximize the success in the selection of strategic alliance partners. The process recommended involves systematically assessing the macro environment, industry environment and organizational environment of the potential partners. From this analysis a numerical score can be obtained allowing management to rank partners according to their overall potential for success.

Original language	English (US)
Pages (from-to)	195-212
Number of pages	18
Journal	International Business Review
Volume	4
Issue number	2
DOIs	https://doi.org/10.1016/0969-5931(95)00005-K
State	Published - Jun 1995
Externally published	Yes

Keywords

Environmental
Partners
Strategic Alliance

ASJC Scopus subject areas

Business and International Management
Finance
Marketing

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10.1016/0969-5931(95)00005-K

Cite this

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AB - With the rapid acceleration of global strategic alliances, the time has come and the need has arisen for a more systematic way to find and evaluate potential alliance partners. This research develops a three stage decision process to help maximize the success in the selection of strategic alliance partners. The process recommended involves systematically assessing the macro environment, industry environment and organizational environment of the potential partners. From this analysis a numerical score can be obtained allowing management to rank partners according to their overall potential for success.

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KW - Partners

KW - Strategic Alliance

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A systematic assessment of potential international strategic alliance partners

Abstract

Keywords

ASJC Scopus subject areas

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