A Stakeholder-Unifying, cocreation philosophy for marketing

Keyphrases

• Value Creation 100%
• Service-dominant Logic 66%
• Well-being 33%
• Goods-dominant Logic 33%
• Resource Value 33%
• Resource Integration 33%
• Marketing Practices 33%
• Business Functions 33%
• Stakeholder Needs 33%
• Efficient Service 33%
• Effective Service 33%
• General Management 33%
• Broad Network 33%
• Marketing Thought 33%
• Service-dominant 33%
• Service Support System 33%
• Management Responsibilities 33%
• Networked World 33%
• Network Enterprise 33%

Social Sciences

• Enterprises 100%
• Company 100%
• Sales 25%
• Wellbeing 25%
• Support Services 25%

Economics, Econometrics and Finance

• Service-Dominant Logic 100%
• Business Network 50%