@inbook{c7ee3307ec844302a277d088924269da,
title = "A Service Perspective of Marketing, Operations, and Value Creation",
keywords = "G-D logic vs. S-D logic on value creation, Goods-dominant (G-D) logic, Roles of operations and marketing - separate functions of firms, Service perspective of marketing, operations, and value creation, Shifting logic of exchange - toward a service-dominant logic",
author = "Akaka, {Melissa Archpru} and Vargo, {Stephen L.} and Lusch, {Robert F.}",
year = "2010",
month = jan,
day = "4",
doi = "10.1002/9780470569627.ch15",
language = "English (US)",
isbn = "9780470382417",
pages = "316--337",
booktitle = "Introduction to Service Engineering",
publisher = "John Wiley and Sons",
}