A service perspective. Key managerial insights from service-dominant (S-D) logic.

Charles R. Greer; Robert F. Lusch; Stephen L. Vargo

doi:10.1016/j.orgdyn.2015.12.004

A service perspective. Key managerial insights from service-dominant (S-D) logic.

Charles R. Greer, Robert F. Lusch, Stephen L. Vargo

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	28-38
Number of pages	11
Journal	Organizational Dynamics
Volume	45
Issue number	1
DOIs	https://doi.org/10.1016/j.orgdyn.2015.12.004
State	Published - Jan 1 2016
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Sociology and Political Science
Organizational Behavior and Human Resource Management

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10.1016/j.orgdyn.2015.12.004

Cite this

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title = "A service perspective. Key managerial insights from service-dominant (S-D) logic.",

author = "Greer, {Charles R.} and Lusch, {Robert F.} and Vargo, {Stephen L.}",

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A service perspective. Key managerial insights from service-dominant (S-D) logic.

ASJC Scopus subject areas

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