A service-dominant logic for marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The SAGE Handbook of Marketing Theory
Publisher	SAGE Publications Inc.
Pages	219-234
Number of pages	16
ISBN (Electronic)	9781446222454
ISBN (Print)	9781847875051
DOIs	https://doi.org/10.4135/9781446222454.n12
State	Published - Jan 1 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "A service-dominant logic for marketing",

author = "Vargo, \{Stephen L.\} and Lusch, \{Robert F.\}",

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