A service-dominant logic for marketing

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Inc.
Number of pages16
ISBN (Electronic)9781446222454
ISBN (Print)9781847875051
StatePublished - Jan 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

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