A Prehistory of Liberty*

David Schmidtz, Jason Brennan

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Human beings are social animals, which means that we have to cooperate to survive. Human beings are also political animals, which means that before we can cooperate, we have to be able to negotiate the terms of cooperation. Humanity’s distinctive survival tool is not a matter of wings or gills or being capable of photosynthesis. Rather, our distinctively human survival tool is about ability to make deals, our ability to market a product.

Original languageEnglish (US)
Pages (from-to)355-361
Number of pages7
JournalJournal of Macromarketing
Issue number3
StatePublished - Sep 1 2020


  • humanity
  • marketing
  • marketing and society
  • philosophical pluralism
  • trade

ASJC Scopus subject areas

  • Marketing


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